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  • Writer's pictureKaren McDonald

Transforming a Vacant Townhome into a Market Gem


"This home went under contract within 16 days at full asking price.  Karen McDonald with Innovative Impressions went above and beyond, paying attention to fine details which made this home look spectacular.  We are thrilled with the results." -Realtor Jane Reid West

In the competitive real estate market, presenting a property's potential is crucial. Innovative Impressions recently transformed a vacant townhome near Kennesaw Mountain National Battlefield Park. Realtor Jan Reid West and home stager Karen McDonald worked together to modernize and enhance the property. By accentuating its layout, natural light, and unique details, they created an inviting and contemporary space. This staging not only improved the property's aesthetics but also increased its market value. It's a clear example of how professional staging can make a real difference in real estate marketing.


Situated in a prime location near Kennesaw Mountain National Battlefield Park, this vacant townhome boasted a well-maintained structure but faced the challenge of appearing outdated. Recognizing the potential of this property, Realtor Jan Reid West, alongside her client, opted for professional staging to unlock the home's true charm. Karen McDonald, a certified home stager with a Bachelor's Degree in Fine Arts, approached this project with a keen eye for detail and design. Her strategy was to highlight the home's best features while modernizing its appearance. Through carefully selected furnishings, tasteful decor, and an understanding of current market trends, she transformed the space into an inviting and contemporary home. As a testament to their success, the staged townhome was under contract in just 16 days, achieving the full asking price, showcasing how professional staging can lead to swift and successful results in real estate.




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