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Writer's pictureKaren McDonald

From Consultation to Under-Contract: Another Successful Johns Creek Staging

Updated: Oct 9


When it comes to selling luxury properties, first impressions are everything. This recently staged 6,800-square-foot home in St. Ives Country Club is a perfect example of how professional staging can transform a property and lead to a swift, successful sale. After an initial consultation, the staging process began with a thorough assessment of the home’s interior and exterior, identifying key areas that needed attention to enhance its market appeal. Given the expansive size of the property, every room was carefully evaluated to ensure that the entire house presented a cohesive and inviting atmosphere.

 

One of the most significant recommendations was the immediate removal of an unsightly hot tub that detracted from the otherwise pristine outdoor space. This change, executed within 24 hours with the help of Innovative Impressions, set the tone for a series of impactful updates. Other recommendations included selecting a neutral paint color for the living and dining rooms, strategic furniture placement to highlight the home's grand piano, and the installation of updated lighting fixtures to brighten and refresh the space.

 

This project was particularly unique because it involved both an initial staging consultation inside and outside the home. Karen McDonald worked directly with the homeowners to ensure the property was ready for staging, making key recommendations to enhance the property’s appeal. Additionally, since the home was vacant, Innovative Impressions brought inventory to stage several critical areas, including the dining room, master bedroom, and piano room.

 

“Karen McDonald was a pleasure to work with! Deniece Toth, our realtor referred us to Karen. During the consultation, Karen shared many recommendations throughout the house, both inside and outside. Karen helped us with paint colors, furniture-placement, and more while respecting our tight timeline. She not only helped us throughout the staging process but also gave us valuable referrals to ensure the house was market ready. Specifically, we had a hot tub that needed to be removed in the backyard within 24 hours. We have referred her to our friends and family. We plan to use her services in our new home as well! We are thrilled that our house sold for full list-price in 9 days.”
-Majid Roozitalab, Homeowner

One standout feature of this home was the grand piano, which was placed in a corner, cluttered with accessories. Karen recommended moving it to the center of the room and clearing it off. This simple yet strategic change transformed the piano into a focal point of the home, adding a touch of sophistication to the space. Remarkably, the piano became a feature in the negotiations and ultimately sold with the house.

 

These staging efforts were instrumental in the home’s quick sale. Listed at $1,350,000 by Deniece Toth of Team Toth, the property was under contract in just nine days, selling at full asking price. In a gated community known for its top-ranked schools and luxurious homes, this property stood out thanks to the strategic staging efforts. By removing distractions, enhancing key features, and creating a cohesive, welcoming environment, Innovative Impressions’ staging made a significant impact.



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