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  • Writer's pictureKaren McDonald

Staged to Sell: A Kennesaw Success Story


In the Westport subdivision of Kennesaw, Georgia at 1664 Stoddard Circle, this home was transformed from a ordinary listing to a sought-after property, a testament to the power of expert staging and strategic upgrades. Karen McDonald with Innovative Impressions staged the 4-bedroom, 4-bath house that had lingered on the market for about 100 days. With Karen’s guidance, Gretchen Hyde, the homeowner, withdrew the home from the market to make pivotal upgrades, including a refreshed master bathroom, modernized kitchen, new flooring upstairs, neutral paint throughout, and a modernized handrail. Karen also assisted in a thorough interior and exterior walkthrough, providing valuable recommendations for impactful real estate photos. The result was a reinvigorated property that quickly captured the market's attention when it was re-listed.


After staging was completed on April 6th, the home went live on April 11th, reflecting Karen's vision and the homeowner's commitment to quality improvements. By April 13th, a winning offer was accepted, a full $15,000 above the asking price of $639,900. Gretchen shared her experience, saying, “Thanks to Karen's staging, my home received numerous offers and sold quickly at a price beyond my expectations. I am so grateful for her hard work and dedication to making my home shine… I cannot recommend her services enough!" Karen's tastefully selected furnishings and decor spoke to potential buyers, illustrating a lifestyle they could envision.


A view of the home's staged living room, master bedroom, and kitchen dining area.


The homeowner's praises were endless: "Karen's keen eye for design and attention to detail elevated the overall appeal of my property, creating a warm and inviting atmosphere." Gretchen continued to express her gratitude, saying, "Throughout the process, Karen was incredibly professional, attentive, and responsive... Thanks to Karen's staging, my home received numerous offers and sold quickly at a price beyond my expectations." Ultimately, the staging and upgrades gave the homeowners more leverage attracting multiple above-asking offers.

 Thanks to Karen's staging, my home received numerous offers and sold quickly at a price beyond my expectations. I am so grateful for her hard work and dedication to making my home shine. -Gretchen Hyde, Homeowner

This success story in the  Westport subdivision serves as a prime example for homeowners looking to sell. Karen was hired on this project directly by the homeowner, displaying her flexibility in working with homeowners and Realtors® alike. It showcases the impact that professional staging and thoughtful home improvements can make. For those inspired by this transformation, Innovative Impressions offers the same dedication and expertise to make your home stand out in a competitive market. As the homeowner aptly put it, "It has been such a pleasure to work with Karen on this project! I cannot thank her enough for her time and talent.” Contact Innovative Impressions today to discover how to help your home shine and sell with distinction!




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